5 Books to help you discover successful business models

When I was in the thick of it as an entrepreneur I was fortunate to learn about the customer development methodology pioneered by Steve Blank. One of the benefits of Coworking is being around a lot of smart people you can learn from. Fellow coworker Dante Cassanego told me about Steve Blank’s book The Four Steps to the Epiphany. Reading that book and learning about the new concepts of Lean Startup totally changed my perspectives on business. There really are clear paths to success. It’s not that they are any easier just more logical.

So last night I had a great conversation with a friend. I recommended using customer development ideas to create a business model hypothesis and to test it. I sent him part of this list of books. So I figured I should share it here for others and to augment my poor memory.

(The words in all caps are my short descriptions of what these books are. There are no affiliate links in this post.)

Thanks again Dante!

BIG PICTURE
The Lean Startup, Eric Ries

A PRACTICAL HOW-TO
Running Lean, Ash Maurya

ORIGIN STORY – “Customer Development methodology, [book] which launched the Lean Startup movement.”
The Four Steps to the Epiphany, Steve Blank

A VISUAL MANUAL
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, by Alexander Osterwalder

LOOKS AMAZING haven’t read it …
The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company, Steve Blank

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