I know… If you’re an artist the word “market” or “marketing” sounds so bad. In some ways it feels like it cheapens your art. You work hard on it. You pour a lot of emotion into it. Why would you want to brag about it? How could you possibly shill it like a vacuum cleaner salesman? Trust me. It doesn’t have to be like that.
I knew since sixth grade I wanted to go to art school and never wanted to work in an office. In 1995 I received a Bachelor of Fine Arts in Sculpture from Virginia Commonwealth University. The whole idea of sales and math repulsed me. I was determined to be an Artist, not a business person.